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Turn Your Passion into a Sustainable Business with Jan Ditchfield – Episode 127

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Want to turn a passion project into a sustainable business? If so, this episode is for you. In this episode, I chat with Jan Ditchfield. She is an award-winning social entrepreneur and business educator. With over 20-years of experience in business development, marketing and operations, Jan built her career helping businesses to thrive. 

She now teaches purpose-driven women the proven strategies to start or grow a small business of impact – and how to market and run it so they can transform their passion into profits.

Key takeaways from my chat with Jan:

  • Jan is most curious about: Learning more about her four-year-old daughter. Her daughter identifies with and is drawn to strong female characters on television, which she finds fascinating. Jan enjoys watching her child grow from a baby to a person who can stand on their own two feet and live a full life.
  • The number one way Jan is impacting people with her work: She teaches purpose-driven women the proven action steps to build a profitable small business so they can have the lifestyle freedom they want while creating positive changes in the lives of the people they serve
  • Jan’s Book Recommendation: Donald Miller’s Building a Story Brand. 
  • The main points Jan wants you to get from our conversation:
    • Jan suggests that the first thing you should figure out is what problem you’re trying to solve. If you can’t describe an issue in your business, no matter how much enthusiasm you have for it, you’ll never be able to scale it. You have to connect it to a problem right away.
    • When you don’t define your niche and your business from the beginning by determining who you’re here to serve and that one individual since people will not identify with you.
    • People buy from us because we solve problems for them, not because they like us. Our approach should help their life for the better. As a result, you must be transparent in your solution packaging.
    • What you do, who you serve, and how you add value to their lives are summarized in your value proposition. If you can’t nail down those three elements when people land on your website, they won’t convert into clients. 
  • Work with Jan: Jan’s eight-week program teaches women the fundamental principles of turning their passion into sustainable, profitable, and has a significant impact on the world around them. See if Impact Business Academy is right for you
  • Learn more from Jan: Instagram

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