5 Things to consider when building your referral team

by Oct 8, 2019Business, Networking


Video Highlights:

So if you’re in business and you are out there pounding the pavement, chasing down leads, opportunities to win new clients into your business and you would love a smarter way to get those leads for your business, this video is for you.

I talked about something really important as it relates to thinking about the referral partners or your referral power team. So how do you create that team of people that are going to be out there touting your praises, letting people know that you exist and that you’re trustworthy? I’ve got five questions for you want I want you to answer them as it relates to your specific industry.

What you want to first consider is who is going to be on your path. This doesn’t mean that anybody and everybody under the sun that you encounter is going to be a good referral partner for you. Think about the three to five industries that are specifically talking or marketing to your ideal customer. I’m challenging you to think about some specific people that are thinking on another level. They’re thinking on a bigger playing field as it relates to expansion.


Number one, who can refer you business?


Who are those people, those three to five industries or the three to five types of people that are going to most likely be talking about from marketing to your existing client or your ideal client?


Number two, what exactly do you want them to refer?


I want to challenge you to think about those referral partners and what specifically can they refer in your mid to elite tier of services. 


Number three, why would that person refer you business?


I want you to think about it from the standpoint of what are you willing to contribute to that referral partner. So what added value can you give to that person that is on your referral teams to think about, yes, of course you want that business, but what can you give to that person in return? 


Number four, when are you going to make the time to build relationships with the people in this inner circle?


So for a lot of us, it’s super easy to go out there and meet people, connect with people. But it’s another thing to stay in that energy of constant top of mind awareness. We’re all busy. So what are you going to do? How were you going to time on your calendar to stay connected with those potential referral partners?


Number five, how are you going to track your results?


For a lot of us, it’s really easy to get caught up in the details or get caught up in the activity. But if we don’t slow down, if we don’t take time to enter that data into our CRM or even a simple spreadsheet. How are you tracking your results? How are you tracking the people that you’re interacting with? How are you adding value to them?

If you have questions or specific comments that you need some additional support with, let me know in the comments. I’d love to learn a little bit more about your current areas of focus and how I can support you in the journey to rock in your successful business!