Driving Impact with Content Marketing with Melanie Herschorn

As a content marketing strategist on a mission to empower female entrepreneurs, Melanie Herschorn’s goal is to support women business owners to land more clients with engaging content marketing. Through her company, Melanie provides strategies for her clients to attract their ideal clients, nurture leads, and position themselves as industry experts.

Key takeaways from my chat with Melanie:

Melanie shares what she is curious about outside of the scope of her work

The main way Melanie supports her clients and makes an impact in her corner of the world

The icky feeling and experience she had that led her to the work she does today

The best way to find quality referral partners and centers of influence

What to consider as you’re communicating your message during times of turmoil

Best practices when pulling together your content marketing game plan

Book recommendations: Go Giver by Bob Berg and Get Rich, Lucky Bitch by Denise Duffield-Thomas

Connect with Melanie: Website | LinkedIn | Facebook | Instagram

How Emotional Intelligence Impacts Your Marketing Efforts

How Emotional Intelligence Impacts Your Marketing Efforts If you want to improve your connection with your audience, your emotional intelligence level impacts your marketing efforts. In this episode, we uncover the power of emotional intelligence in building...

Gaining Confidence In Your Marketing Abilities

Gaining Confidence In Your Marketing Abilities - Episode 151 If you want additional tips to help you gain more confidence in your marketing abilities, you're in the right spot. This episode reveals strategies to boost self-confidence and unleash your marketing...

Foundation of Being a Great Marketer

Foundation of Being a Great Marketer - Episode 150 The foundation of being a great marketer stems from the connection between personal growth and marketing success. So often, we think the only thing that improves our marketing abilities is knowing all the tactics....