Video Transcription:

It’s the end of 2018 and we’re in the last quarter and for a lot of you who started off 2018 thinking that you were going to skyrocket your success, some of you may have, some of you have and little and some of you are in between. If you’re thinking that because it’s the last quarter of the year, it’s the end of the road as it relates to creating success in 2018, I’m here to tell you not so much, my friend.

You can certainly get back on track if you feel like you’re off track with some of the things as it relates to growing your business. This daily series is going to really help give you some quick actionable things to put into play so we can get you some of those instant, or better yet, quicker wins so you feel more accomplished and we’re setting you up for success in 2019.

There are still some phenomenal things that we can do to rev up our business. We just have to get it into action. Some of these things that I’m going to be sharing with you today will help give you some quick ideas to wrap up your business as it relates to growing your connections and leading the charge as it relates to getting your message out there so you can really truly prosper in all aspects of your life and business.

While we need to be thinking about as ways to drive revenue, we also want to feel good about the things that we’re doing as it relates to growing and rock and rolling. So today, the title of this, this session is as you can read is, “The five ways to get in front of your ideal clients, your eyes, your prospects”.

#1: We can drive leads through getting in front of the people that are already talking to our ideal clients through networking.

For those of you that hate networking, I’m going to tell you right now that if you hate it, you’re doing it wrong. Even for my introverts out there who feel this way, just trust me, I mean if you, if you know me at all, it’s like the people that know, know, know me, know that I am truly an introvert. However, I play an extrovert on TV, right? I’ve actually practiced and honed in on skills that make me appear to be a little more extroverted, but my natural tendency is to be on the integrator for that side and for those of you who loathe networking and feel like it is a big waste of your time, if you feel that way, like I said, you’re doing it wrong.

All of you want the same thing regardless of your goals, you want to be able to know that your efforts of doing XYZ are going to pay off and ABC, right? So with networking, we’ve got to get in front of those people that are literally talking to our existing clients. If we’re just walking into a networking event and the people that are in that room don’t know what you’re after and you’re just willy nilly handing your business card out to everybody under the sun to potentially get somebody interested in your product, you’re going to really be going up in an uphill battle because you’re constantly going to be doing the followup circle. And some of you are really stressed out about the followup aspects as it relates to networking.

So I want you to define networking it as it relates to your industry right now. Think about the three to five industries that are already talking to and marketing to your ideal client. That’s who I want to build a relationship with, okay? You’re going to want to zero in on or how to leverage that relationship with the people that are most likely talking to your client.

#2: We could certainly advertise.

There’s a lot of ways that we can leverage our dollars as it relates to advertising and you don’t necessarily have to be thinking about the traditional modalities of advertising. The traditional meeting, billboards, radio, television magazine, some sort of print publication. Now, granted, there could be some ideas on how to do that especially in your niches, but let’s think about other ways such as Facebook ads, Google ads, some trade shows, etc. I’m the type of person that would probably just show up at a trade show or like a conference that might have a trade show and while I don’t have a table there, I’ll get to know the vendors because then what I do in terms of the business coaching realm and of this coaching space, I want to talk to vendors. I don’t necessarily need to have my dog and pony shows to set up shop. However, you might be in an industry where that’s totally appropriate you want your ideal clients walking by your booth at a trade show opportunity.

The other thing about digital advertising, regardless of where you’re putting your dollars right now, it is actually tangible. You can literally see if you’re doing this correctly. I’m not a Facebook or a Google ads strategist but there are ways that you can see your results. By checking the metrics, understanding where your traffic is coming from, where and who you need to be targeting, what type of ads are working, etc.

If you are in a position to where you want to expand your reach and you are not wanting to necessarily pound the pavement or maybe you don’t have the ability to go out there and network because your business doesn’t necessarily lend itself to create that time, then you might want to consider some more progressive ways to advertise. And again, it’s getting away from those traditional standpoints. You could certainly look at those as I’m not discouraging you from looking at those platforms because, depending on your goals, can be a viable way for you to get your message in front of people. You just have so many more options today in 2018 than you’ve ever did in 2008 and in some cases in, in 2013. Right? So advertising – don’t overlook it.

#3 – Another way to drive your brand in front of your ideal clients is to get yourself some earned media.

What do I mean by that? Well, there’s paid advertising, which I talked a little bit about and then there’s earned media. Earned media, meaning that there are articles written about you or being a guest on a podcast or blog. Whatever your niche is, whatever your industry is, there are a ton of people that would love to hear from you and your ideas as well as your thoughts as it relates to what you offer.

#4 – Speaking is another way that you can position yourself in front of your ideal clients.

So podcasting and speaking, have kind of gone hand in hand for me. Generally, if I am speaking at an event, I am getting either pictures of me at that event or videos of me at that event, which I then put on my website or social media to prove to other people that, yes, I was invited to speak at such and such event and these were the things that I spoke about. This might be a good topic for your podcast or vice versa. So if I am on a podcast and I talk about ABC, I am generally sharing that file with people that I want to meet to speak in front of.

I had to hone into my skills on delivering a quality message that makes sense for my audience. It’s not about you and it’s not about a sales pitch that’s going to drive more revenue, it’s more about delivering quality educational information for your audience and there’s a nuance to that.

I learned from phenomenal mentors that have helped me craft what I need to say, how I should say it, in what order I should say to really help me get all those points across and get people to take the next step with me. People want to know that you’re not sham so the way that you can do that is by delivering credible information that’s going to help people take the next step regardless if that’s with you.

Speaking as a really cool way for you to get in front of your ideal clients and the more you do it, the more people that are in a position to book you as a speaker, will look at you as a reliable resource and invite you to speak.

#5 – Volunteering to get in front of your ideal clients.

Before I go any further, I don’t want you to think about volunteering as a way for you to go in and get clients. That’s not necessarily where I’m going with this volunteering. However, if you are connecting with a nonprofit organization or a specific cause that you are extremely passionate about, there are going to be influencers and decision-makers that are also passionate about whatever you’re passionate about.

Remember how we talked about networking earlier? If you’re wanting to get in front of decision-makers and influencers, you can do that through networking. However, you could also position yourself in an environment where like-minded people are hanging out. That could look like you sitting on a board somewhere or volunteering at a black-tie event or a community event. Whatever volunteering means for you.

My only caveat is with this technique or this suggestion I’m making for you to get in front of your ideal clients, is do not go into a volunteer opportunity thinking that you’re going to land a deal, okay? I don’t want you to be thinking about volunteering from a sense of like, what can I take? I want you to go there and I want you to be of service. I want you to give. I want you to engage. I want you to find out their needs.

So with volunteering, as it relates to really helping your business amplify your goals, is going to be getting in front of those influencers and decision-makers – people that are already tied to that organization to really help you. It doesn’t mean that they’re going to necessarily become your client, but they could open up other doors and other opportunities for you in your business.

So there we have it, we have my top five favorite ways to help you get in front of your ideal client. We talked about the side level strategies today, but I will certainly dive a little deeper into these over the course of these next few days to really rock your business.

If you found that this was helpful or if you want to encourage some of your peers, your friends or professional colleagues that you work with to get some use of these business tips please share this with them.

If you have any questions or comments pop them into the comment section and I’ll be in touch!