Want to expand your on-line brand awareness
WITHOUT ADDING MORE DOLLARS TO YOUR MARKETING BUDGET?
CHANCES ARE, YOU’RE HERE BECAUSE YOU’RE A Business Owner, Author, Trainer, or Coach WHO WANTS TO:
Transform more people’s lives with your product, service, or message
Boost influence and credibility in your area of expertise to increase sales and revenue for your organization
Create referral partnerships with people who are already marketing you ideal clients
Amplify the impact you are making, on a national or international level
Have a solid system to increase your "know, like, and trust" factor so you can convert prospects into quality clients.
If you said “yes” to any of these questions and wonder “how can I expand my brand more effectively and efficiently?”, it’s a good thing you’re here!
Hi! I’m Erica Castner.
I have partnered with over 200 podcast hosts and event organizers who have featured my expertise on their podcasts, livestreams, and conferences.
This has allowed me the opportunity to reach (and work with) my ideal clients in twenty three countries to date.
But it wasn’t always like this. In fact, when I launched my company in 2015, I thought if I just created a bunch of free content and blasted them all over my social media channels, I would grow my audience, leads and list of clients for my coaching business in record time.
Um…if Maury Povich was reading the test results on this one, he would say, “that was a lie”.
What’s worse? While I was creating those gajillion pieces of content, I was attending countless networking events, hosting a bunch of free webinars, and speaking at any event with an audience.
I was doing anything I could to build that “know, like, and trust” factor so that people would want to follow me, sign up for my e-newsletter, and eventually become loyal clients…but, I wasn’t getting nearly enough business leads for all that hard work.
Then, a friend of mine invited me to be a guest on her new podcast. Honestly, I was overwhelmed by having to do one more free thing to promote my business. But, because she was a friend, I agreed to let her interview me for the podcast.
A few weeks later (when my interview was published), I started to notice something very interesting. My email list and website views started to climb.
Right away, I knew this spike in the numbers were related to that podcast interview because I had created a special “e-book” for my friend’s podcast audience.
It didn’t take me too long to figure out that if I just got more invitations to be a guest on someone else’s podcast, it would help me get in front of new audiences to attract more leads and clients.
Now, I ain’t gonna lie. It was a bit of a struggle to find podcast hosts would be willing to interview me on their podcast.
And, even when I did find hosts that interviewed guests, it was hard to “stand out” from other people in my industry who were applying to be a guest on those same shows I wanted to be on.
things began to change for me when I:
Started thinking like a podcast host and why they want to feature a guest in the first place
Refined my message and got crystal clear on who it was really for
Focused on building relationships with people who could help me with my goals
Gave some careful thought as to how I wanted their audience to react after they heard me on their favorite podcast
Allow me to introduce you to the:
THE “EXPAND YOUR BRAND: GET BOOKED ON OTHER PEOPLE’S PODCASTS” 3-DAY BOOTCAMP.
WE START FRIDAY, JULY 16, 2021!
Here’s what you can expect inside the virtual bootcamp experience:
Daily, step by step strategy sessions, taught by Yours Truly (LIVE) to help you land more podcasts interviews, virtual speaking gigs, and digital media appearances in order to increase your influence, income & impact. (Valued at $497)
Day 0: Making Your Goals a Reality
This day is all about giving you clarity on your business growth goals and how being a guest on multiple podcasts can get you there faster.
Day 1: Unleash Your "It Factor"
This day is all about helping you zero in on what makes you unique and define exactly who needs your message and your expertise so they’re more likely to go from listener to lead.
Day 2: Stand Out From the Crowd
This day is all about helping you craft your pitches to podcast hosts in order to get them to say “heck yes” to your pitch vs. saying “yes” to someone else in your field.
Day 3: Simplify Your Podcast Pitch Process
This day is all about learning the formula to finding your first or next podcast guest opportunities with ease and then, wash, rinse, and repeat.
Plus, these “bonus” days:
Day 4: "Overcoming Imposter Syndrome" Masterclass
If you’ve ever let those feelings of “I’m not good enough” or “Who am I to talk about this topic?” get in the way of putting yourself and your expertise out in a big way, then this masterclass is for you.
After the masterclass, you will have a greater sense of confidence and clarity around your gifts and why you ABSOLUTELY need to be showing up in a bigger way. (valued at $297)
Day 5: "Leverage Your Podcast Interviews to Boost Sales and Drive Impact" Masterclass
Once you start getting more podcast interviews, it would be good to know the next step to turning those listeners into leads for your business, amiright?
This masterclass is all about sharing the steps you’ve gotta take in order to increase your influence, income, and impact with the audiences you’re now getting in front of. (valued at $297)
Day 6: Mega Q & A Session
This is the time to ask any questions related to getting booked on podcasts, virtual speaking gigs, and digital media appearances. (valued at $197)
Day 7: Graduation from the Bootcamp and "Next Best-Steps"
Celebrating your success in the bootcamp and discussing important “next steps” towards creating the impact you want to make with your message and expertise.
You’ll also get access to the Private Community
You can join the Bootcamp’s Private Facebook Community for additional support and to get feedback on your assignments, view replays of all the lessons we cover during the bootcamp, and access all bootcamp course materials, templates, guides, checklists and resources we share, inside of the bootcamp. (valued at $297)
When you register today, you’ll also get these sweet bonuses…
Bonus #1: Unstoppable Leader Daily Mindset Trainings
Each morning of the bootcamp, I will share a short audio lesson to help you form an unstoppable mindset, in order to accomplish your goals faster.
Think of these trainings as lighter fluid for the bootcamp strategy sessions. (valued at $397)
Bonus #2: 12 Ways to Get Your Expertise Featured (for FREE)
This super-hot checklist is an “at-a-glance” guide to getting your message and expertise out into the world, without paying one cent for this exposure. Hot damn, that’s exciting (valued at $97)
Bonus #3: "Get Yo' Pitches Together" Planner
This tool is a game-changer when it comes to keeping all your podcasts and other media pitches organized so you never miss an opportunity (valued $97)
Bonus #4: "Podcast Like a Pro" Manifesto
This is your “A to Z” guide to being a “rockstar” podcast guest.
I cover things like: how to stand out from the crowd of other industry professional vying for the same podcast interview spots, the do’s and don’ts of podcasting, equipment suggestions, and even tips about sharing the episodes you are featured on for maximum exposure for your brand (valued at $197)
The total value of the Expand Your Brand Bootcamp is valued at $2,373…
and, it’s worth every penny to get access to the tips, resources, strategies and mindset training that has landed me over 200 podcast interviews, speaking gigs and media appearances that has allowed me the opportunity to work with my ideal client in 23 countries, to date.
However, you won’t have to pay that to participate in “Expand Your Brand: Get Booked on Other People’s Podcasts” Bootcamp.
In fact, you don’t have to pay half that cost.
When you sign up for the Expand Your Brand Bootcamp today, you can get access to the entire bootcamp experience + bonuses for $37.
And, because I want this bootcamp to feel like a no-brainer to you, I’m including a zero-risk, money-back guarantee.
If you attend the first day of the “Expand Your Brand: Get Booked on Other People’s Podcasts” Bootcamp and in doing the exercises, you don’t feel like you’ve received at least $197 worth of value, email support: firstname.lastname@example.org no later than the morning of July 17, 2021 (Day 2) and we will send you a full refund, no questions asked!
Lock in your bootcamp spot now…before the price goes up!
So, to recap…here’s what you get:
Welcome Party: Making Your Goals a Reality - July 15
Day 1: Unleash Your "It Factor" - July 16
Day 2: Stand Out From the Crowd - July 17
Day 3: Simplify Your Podcast Pitch Process - July 18
(Valued at $497)
(Bonus day): “Overcoming Imposter Syndrome” Masterclass (valued at $297) - July 19
(Bonus day): “Leverage Your Podcast Interviews to Boost Sales and Drive Impact” Masterclass (valued at $297) - July 20
Plus these super-hot bonuses:
Bonus #1: Unstoppable Leader Daily Mindset Trainings (valued at $397)
Bonus #2: 12 Ways to Get Your Expertise Featured (for FREE) (valued at $97)
Bonus #3: "Get Yo' Pitches Together" Planner (valued $97)
Bonus #4: "Podcast Like a Pro" Manifesto (valued at $197)
Total Value: $2,373
Sign up today (before the price goes up) for only $37!
Frequently asked questions:
What if I’ve never been featured on a podcast or media appearance? Can I still participate in the bootcamp?
Yes, you can. The bootcamp is designed for business owners, thought leaders, trainers, speakers, coaches, consultants who want to expand their brand by leveraging the power of other people’s audiences, even if you’ve never done it before. The bootcamp course material is laid out in a way that will help you get your first or next podcast interview, virtual speaking gig, or digital media appearance with more ease.
How long should I plan for the sessions?
Plan on spending one hour during the LIVE bootcamp sessions and about an hour each day to do the “bonus assignment”. You will also want to carve out about 20 minutes each day for the “Unstoppable Leader Mindset” lessons.
What if I have to miss a session, will there be a replay?
Yes, of course! Although it’s way more productive (and fun) for you to participate during the live sessions. Life happens so if you can’t make the sessions live, the replays will be waiting for you in the private Facebook Group.
How long will I have access to the content?
Lifetime access, my friend. However, the Bootcamp’s private Facebook community will be archived on July 24, 2021. But, don’t fret…you’ll still get to see everything inside of the private community…you just won’t be able to comment or get feedback, inside of the community, after July 24, 2021.
Sign up before the price goes up. Lock in your spot for only $37 today!
At this point, you have a couple of choices.
One, you can continue to figure out how to get your message and expertise in front of more people, all by yourself… OR
Two, you can learn from someone who’s been able to land over 200 media appearances that ultimately got me to work with and impact my ideal clients in twenty three countries to date AND… you can learn all my strategies in about a week, versus taking weeks, months of even years to hack all of this together, by yourself.
The choice is yours…which one are you going to choose?
If you’re ready to expand your brand more effectively and efficiently, then join us in the “Expand Your Brand: Get Booked on Other People’s Podcasts” Bootcamp Experience.