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How to Leverage Your In-Person and Online Presence with Erica Castner

In this episode, Erica shares four ways to leverage your in-person and online presence so that you can grow your audience of paying clients.

This is important because it can help you open more doors for business growth opportunities faster. Here are a few highlights from the episode:

  • Why you should never assume the person you’re meeting at a networking event is “in the market” for your services
  • A fun way to stay “top of mind” with people you meet at in-person events, beyond the event
  • One of the most highly-leveraged methods to reconnect with your network. (This one helps skyrocket your online presence, at the same time)
  • The one thing you should direct people to at in-person events so that you “stand out” as THE go-to expert in your industry
  • Join this community if you want to build your audience beyond your local market

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