Hi there! I’m Erica.
Culture Amplifier. Relationship Strategist. Hype Instigator.
I’ve spent the last decade helping ambitious women and culture-forward leaders turn connection into confidence and confidence into results.
Helping Women Rise
One Culture Shift At a Time
If you’re here, you probably care deeply about the people on your team or in your community, especially the women who give their all, support everyone else, and rarely take the spotlight for themselves.
You know they’re valuable.
But does your culture show them that consistently?
That’s where I come in.
I help organizations and communities create experiences where women feel seen, supported, and celebrated. Not just once a year at a summit, but every day in the way they show up, speak up, and lead.
Partnering With Leaders to Spark Culture Change
I partner with companies, chambers, and culture-forward organizations to deliver high-vibe, high-impact experiences that spark:
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Confidence
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Collaboration
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Communication
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Connection
Whether it’s through a 5-day challenge inside your company, a note-writing event in your city, or a podcast conversation that resonates around the world, I help women stop shrinking and start standing out (without being someone they’re not).
Cultures grow when women are seen, heard, and celebrated.
When women feel invisible, unsupported, or disconnected, they withdraw. And it’s costing companies, communities, and entire ecosystems real talent.
From Feeling Unseen to Helping Women Be Unstoppable
For years, I was the woman doing “all the right things” but feeling stuck, unseen, and unsure how to find the right support circle.
After navigating two marriages, burnout, a speech impediment, and small-town judgment, I had one defining moment:
I couldn’t break through the literal board in a personal development exercise until I used my voice.
That moment woke me up.
It became the catalyst for everything I do now:
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Launching national challenges like HYPE Week
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Creating live community activations like HYPE Her Up
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Hosting the Being Relatable podcast
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Curating intimate gatherings like Chicks & Charcuterie
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And building the Hype Chicks Squad, a growing community of women who believe that lifting others lifts everything
My Values. Your Experience
The Principles Behind Every Experience I Create
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Intentional Frequency:
It’s not about doing more—it’s about doing what matters, consistently.
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Real Recognition:
Women don’t need to be fixed—they need to be witnessed.
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Connection Without Performance:
We don’t need to be louder. We need to be clearer and more aligned.
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Celebration Without Ego:
Hype isn’t fluff—it’s fuel.
Let’s work together
If you’re ready to energize your culture, increase visibility across your teams, and remind your women how powerful they are, you’re in the right place. Because when women thrive, cultures thrive and that ripple effect is always worth investing in.
Explore Hype Rally for Teams
Hype Rally
A visibility + connection experience that boosts confidence, team collaboration, and peer appreciation.
Host A Hype Her Up Event
Hype Her Up
A one-of-a-kind, in-person activation where women handwrite notes of encouragement to peers.
Conversations That Spark Culture Change
Real Talk About What It Takes to Build Connection
On the Being Relatable podcast, I sit down with community leaders, culture shapers, and everyday women to unpack what it really takes to build meaningful relationships in work, life, and love.