Driving Impact with Content Marketing with Melanie Herschorn
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As a content marketing strategist on a mission to empower female entrepreneurs, Melanie Herschorn’s goal is to support women business owners to land more clients with engaging content marketing. Through her company, Melanie provides strategies for her clients to attract their ideal clients, nurture leads, and position themselves as industry experts.
Key takeaways from my chat with Melanie:
- Melanie shares what she is curious about outside of the scope of her work
- The main way Melanie supports her clients and makes an impact in her corner of the world
- The icky feeling and experience she had that led her to the work she does today
- The best way to find quality referral partners and centers of influence
- What to consider as you’re communicating your message during times of turmoil
- Best practices when pulling together your content marketing game plan
- Book recommendations: Go Giver by Bob Berg and Get Rich, Lucky Bitch by Denise Duffield-Thomas
- Connect with Melanie: Website | LinkedIn | Facebook | Instagram
